The shot starts long before the shutter
At a live event, you rarely know exactly what is coming next, when it will arrive or where the best moment will happen. Schedules change, equipment breaks and the action rarely unfolds exactly as planned. Before taking a single picture, you have to study the event, understand the access, follow the light, choose a location and anticipate where the shot might happen. Then, after all that planning, the subject enters the frame and gives you a moment to get it right.
By the time the camera matters, most of the important decisions have already been made.
That uncertainty is the whole appeal.
Full Send Photo Co. is where I document off-road racing, motocross, drag racing, road racing, aviation and the events surrounding them. Each one presents a different challenge, but they all require preparation, timing and the ability to capture something that rarely gives you another chance.
This website is the more intentional side of that process. Each gallery is organized by event so drivers, teams and fans can find the photographs that matter to them without digging through all the random shit I post on Instagram.
